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The web page states the following, "Indias First Invention Lab for Kids." We saw that the web page said " Why we started the eIL? Lets start Discovery of Inventor." It also said " We insist kids to be a Creator, Inventor or Maker instead of to be a user only. Whats new in eIL? Without any technical knowledge the kid uses electronics tools and devices at very first day like experts in our institute. They appeal to both kids and adults. Young children and people with no technical knowledge can put together basic circuits for robotics and engineering projects. To be proud or not? Find ." The header had electrogamic as the highest ranking optimized keyword. This keyword is followed by Invention Lab, Child Development, and Learn Technology which isn't as urgent as electrogamic. The other words electrogamic.com uses is Electronics for Kids. Child Whole Development is included and could not be seen by web crawlers.